What tools can I use to find prospects for cold outreach?

Prospecting tools help you build lead lists if you like cold outreach. Options that work:

PhantomBuster can pull information such as the members of Facebook groups. Apify has tools for almost any platform and can extract things like the followers of people on Instagram or the members of a LinkedIn community. Google Maps extraction services pull local businesses, and you can add filters such as businesses with no website or with 10 reviews or fewer. Google Maps is the most competitive source because so many people use it, so those businesses get contacted the most.

Real-time intent data is another approach. A tool such as Leadverse lets you create a campaign, describe what you offer and choose keywords, then alerts you when people on Reddit talk about your niche or pain point (for example someone saying they wish they had an AI employee). You then message them and start a conversation. Getting in front of the right person at the right time is a big part of the battle.

Cold calling is mostly rejection, so it is not for everyone. For cold email, use services that specialize in it, because it is a separate discipline.